Pre-competition phase

Prior to the competition days, each team has to prepare multiple assignments. Two of these are included in the official judging and compose 35% of the team’s total score. Below you will see all the assignments of the competition.

Assignment 1 – Rumour around the Brand

The schools have to promote their school, their team and the EMCup, by creating ‘rumour around the brand’ via social media. The organisation will collect all the promotion material online and will judge all teams. Weight: 10%

Assignment 2A – Whitepaper

Each team has to write an academic paper of maximum 5 pages, related to the theme of the competition. These papers will be assessed by the jury members prior to the competition days. Each paper is assessed by at least 3 members of the business jury. Weight: 25%

Additional assignments

In addition to the two official assignments, each team has to prepare a creative introduction movie (max. 1 minute), work on an assignment in HOTS and all team members have to fill out the ‘MapsTell questionnaire’ which will be used during the competition days. These three assignments are not included in the official grading, but are important for the overall programme.

Competition Days

The first competition day is all about getting to know each other, and has networking as key component. During this day you will get to know all the students and business jury members in a informal setting. An interactive training by Q-staff will optimally prepare all participants for the next day, when the participants start the competitive part of the competition and receive the rest of the assignments.

Assignment 2B – Pitch Academic Paper

Each team pitches the findings of their academic paper (assignment 2A) during a pitch of maximum 3 minutes, in front of the business jury. Each team is divided in a jury room together with 3 or 4 other teams and have to convince the business jury about their Academic Paper. Weight: 15%

Assignment 3 – Case

Each team receives a case to solve, related to the theme of the competition. After preparing their presentation, they are pitching their findings in front of the business jury. This is the second moment to see and convince the business jury in the jury room. Weight: 50%

Dragons’ Den Round

Based on the grading of assignments 1, 2A, 2B and 3, the best performing team per jury room will go on to the Finals. This means that in every jury room there will be 1 winner. The winner of every juryroom goes to the Finals and participates in the Dragons’ Den.


For the Dragons’ Den, the teams have to prepare a 3-minute pitch to present their business plan and a visual aid to support their pitch. Each team member should have an active role in the pitch and should know in-depth information about the business plan, as there will be “pain questions” asked by the Dragons afterwards. The team with the best score will be the winner of the EMCup!