GET REAL … EDUCATION

OLD SCHOOL VS. NEW SCHOOL

February 17 & 18th 2019 – 11th edition | Maastricht (NL)

Due to various factors like digitalisation, technological developments and globalisation, our world is changing more rapidly than ever before. And so is our industry! Even though the core of hospitality, making others feel at home, will remain difficult (if not impossible) to digitalise, as an industry we need to continuously adapt to new developments to remain innovative. But how do we do this? As always, people are key.

BROCHURE

FACTS & FIGURES

40
Schools
17
Countries
180
Students
65
Coaches
75
Jury Members
42
Companies

PARTICIPATING SCHOOLS

🇦🇹 AUSTRIA
  • FHWien der WKW – Institut für Tourismus-Management
🇧🇪 BELGIUM
  • Artesis Plantijn Hogeschool Antwerpen
  • Erasmus University College Brussels
  • VIVES – University Of Applied Sciences
🇩🇰 DENMARK
  • University College Lillebaelt – UCL
  • University College of Northern Denmark
🇪🇪 ESTONIA
  • University of Tartu Pärnu College
🇫🇮 FINLAND
  • HAAGA-HELIA University of Applied Sciences
  • Lapland University of Applied Sciences
  • Laurea University of Applied Sciences
🇫🇷 FRANCE
  • L’ecole de l’excellence a la Francaise – Château de Ferrières
🇩🇪 GERMANY
  • Hotelfachschule Hamburg
  • IUBH Campus Studies – University of Applied Sciences
  • University of Applied Sciences Bremerhaven
  • WIHOGA – Wirtschaftsschulen für Hotellerie und Gastronomie
🇭🇺 HUNGARY
  • Budapest Business School – University of Applied Sciences
🇮🇪 IRELAND
  • School of Hospitality Management and Tourism – Dublin Institute of Technology (DIT)
  • Shannon College of Hotel Management
🇳🇱 THE NETHERLANDS
  • Breda University of Applied Sciences
  • Hotel Management School Maastricht
  • Saxion University of Applied Sciences – Hospitality Business School
  • Stenden Hotel Management School
  • Tio University of Applied Sciences
🇳🇴 NORWAY
  • The Norwegian School of Hotel Management – University of Stavanger
🇵🇰 PAKISTAN
  • College of Tourism & Hotel Management (COTHM) Pakistan
🇷🇺 RUSSIA
  • SWISSAM Hospitality Business & Culinary Arts School
🇪🇸 SPAIN
  • Centro Superior de Hostelería de Galicia (CSHG)
  • CETT -UB School of Tourism, Hospitality & Gastronomy
  • Escola Universitària de Turisme i Direcció Hotelera UAB
🇨🇭 SWITZERLAND
  • Ecole hôtelière de Lausanne
  • Glion Institute of Higher Education
  • HTMi – Hotel and Tourism Management Institute Switzerland
  • Les Roches Global Hospitality Education
  • Schweizerische Hotelfachschule Luzern (SHL)
  • SSTH – Swiss School of Tourism and Hospitality
🇹🇷 TURKEY
  • Özyeğin University – School of Applied Sciences – Hotel Management Department
🇬🇧 UNITED KINGDOM
  • Manchester Metropolitan University – Faculty of Business and Law
  • Sheffield Hallam University – Sheffield Business School
  • University of Derby
  • University of East London

JUDGING & PROCEDURE EMCUP 2019

Pre-competition phase

Prior to the competition days, each team has to prepare multiple assignments. Two of these are included in the official judging and compose 35% of the team’s total score. Below you will see all the assignments of the competition.

10
Assignment 1 – Rumour around the Brand

The schools have to promote their school, their team and the EMCup, by creating ‘rumour around the brand’ via social media. The organisation will collect all the promotion material online and will judge all teams. Weight: 10%

25
Assignment 2A – Academic Paper

Each team has to write an academic paper of maximum 5 pages, related to the theme of the competition. These papers will be assessed by the jury members prior to the competition days. Each paper is assessed by at least 3 members of the business jury. Weight: 25%

Additional assignments

In addition to the two official assignments, each team has to prepare a creative introduction movie (max. 1 minute), work on an assignment in HOTS and all team members have to fill out the ‘MapsTell questionnaire’ which will be used during the competition days. These three assignments are not included in the official grading, but are important for the overall programme.

Competition Days

The first competition day is all about getting to know each other, and has networking as key component. During this day you will get to know all the students and business jury members in a informal setting. An interactive training by Q-staff will optimally prepare all participants for the next day, when the participants start the competitive part of the competition and receive the rest of the assignments.

15
Assignment 2B – Pitch Academic Paper

Each team pitches the findings of their academic paper (assignment 2A) during a pitch of maximum 3 minutes, in front of the business jury. Each team is divided in a jury room together with 3 or 4 other teams and have to convince the business jury about their Academic Paper. Weight: 15%

50
Assignment 3 – Case

Each team receives a case to solve, related to the theme of the competition. After preparing their presentation, they are pitching their findings in front of the business jury. This is the second moment to see and convince the business jury in the jury room. Weight: 50%

Knock-out phase – Debate Round

Based on the grading of assignments 1, 2A, 2B and 3, the two best performing teams per jury room will go on to the Knock-Out Phase. This means that in every jury room there will be a winner and second place. These two get mixed up with all winners and second teams of all jury rooms and get on stage during a Debate Round. In the Debate Round only the top 16 will compete. Every Debate Round two teams will debate about a topic which is in contact with the theme.

Finals

The winner of every Debate Round goes to the Finals. The 8 teams that have survived the Knock-Out Phase will receive the final assignment, Assignment 4, which they have to pitch in front of all the business jury members and the other teams and coaches. The team with the best score of Assignment 4 will be the winner of the EMCup!

BECOME A BUSINESS JURY

In 2019, we organize the 11th edition of the European Mise en Place Cup (EMCup), our annual competition between 38 leading European Hotel Management Schools. The main goals of this competition are:

  • Building a bridge between hotel management schools and the industry
  • Connecting young professionals to the industry
  • Creating and building long-lasting relationships
  • Providing hands-on experience for students

This year 40 European hotel management schools participate with a team of 5 students and 2 coaches. This year, the theme is ‘Get Real Education – Old School versus New School’ where we challenge students to re-design the curriculum of the European Hotel Management Schools. Prior to the competition days, each team prepares multiple assignments. During the competition days (February, Maastricht), the students pitch their ideas and findings in various rounds in front of the business jury. This business jury is composed of international hotel chains who send one HR representative and one operational representative not only to assess these students, but also to cherry pick the best students for your companies. The competition is a great recruitment tool for you.

To get a good impression what the competition is about, please watch last years aftermovie and have a look in next years brochure:

Brochure 2019Aftermovie 2018

If you would like to have more information, please get in contact with the organisation: Tel: +31(0)43-3561091E-mail: organisation@emcup.eu