Guest loyalty is more than someone enjoying their stay. It is them enjoying it so much that they become a brand ambassador. In today’s highly competitive world of hospitality, these loyal guests are increasingly important. They are the type of guests that don’t mind if other hotels offer lower rates, since they already have trust in a specific business. The type of guest that each hotel would love to have! But there is one challenge: guest loyalty changes just as frequently as the wants and needs of guests do. For hotels, staying one step ahead of changing demands, creating a strategy to retain loyal guests and diversifying their offer is key.
FACTS & FIGURES
36
Schools
16
Countries
175
Students
65
Coaches
75
Jury Members
42
Companies
PARTICIPATED SCHOOLS
🇦🇹 AUSTRIA
- FHWien der WKW – Institut für Tourismus-Management
- Modul University
🇧🇪 BELGIUM
- Artesis Plantijn Hogeschool Antwerpen
- Erasmus University College Brussels
- VIVES – University Of Applied Sciences
🇩🇰 DENMARK
- University College Lillebaelt – UCL
- University College of Northern Denmark
🇪🇪 ESTONIA
- University of Tartu Pärnu College
🇫🇮 FINLAND
- HAAGA-HELIA University of Applied Sciences
- Lapland University of Applied Sciences
- Laurea University of Applied Sciences
🇫🇷 FRANCE
- Luxury Hotelschool Paris
🇩🇪 GERMANY
- Hotelfachschule Heidelberg
- IUBH Campus Studies – University of Applied Sciences
- University of Applied Sciences Bremerhaven
🇭🇺 HUNGARY
- Budapest Business School – University of Applied Sciences
🇮🇪 IRELAND
- School of Hospitality Management and Tourism at the Technological University of Dublin
- Shannon College of Hotel Management
🇳🇱 THE NETHERLANDS
- Breda University of Applied Sciences
- Hotel Management School Maastricht
- Saxion University of Applied Sciences – Hospitality Business School
- Stenden Hotel Management School
- Tio University of Applied Sciences
🇷🇺 RUSSIA
- SWISSAM Hospitality Business & Culinary Arts School
🇪🇸 SPAIN
- Centro Superior de Hostelería de Galicia (CSHG)
- CETT -UB School of Tourism, Hospitality & Gastronomy
🇸🇪 SWEDEN
- School of Hospitality, Culinary Arts & Meal Science ÖREBRO UNIVERSITY
🇨🇭 SWITZERLAND
- Glion Institute of Higher Education
- HTMi – Hotel and Tourism Management Institute Switzerland
- Les Roches Global Hospitality Education
- SSTH – Swiss School of Tourism and Hospitality
🇹🇷 TURKEY
- Özyeğin University – School of Applied Sciences – Hotel Management Department
🇬🇧 UNITED KINGDOM
- Manchester Metropolitan University – Faculty of Business and Law
- The Oxford School of Hospitality Management
- Sheffield Hallam University – Sheffield Business School
- University of East London
Breda University of Applied Sciences, The Netherlands wins EMCup 2020!
The 12th edition of the European Mise en place Cup (EMCup) took place on Sunday February 16th and Monday February 17th in the gastronomic city of Maastricht. This edition revolved around the theme “Battle of the brands - Will hotel chains survive, in the battle for guests loyalty?” The winner of the EMCup 2020 is Breda University of Applied Sciences from the Netherlands, followed by Manchester Metropolitan University - Faculty of Business & Law from Manchester and University College of Northern Denmark from Denmark. These winners left 33 other schools behind. More than 165 students participated during two exciting competitions days in Maastricht.