EMCUP 2023

Tradition vs Trend


February 12th & 13th 2023 – 15th edition | Maastricht (NL)

If there ever was a time for a transformation of our hospitality industry, this is it. We are at a crossroads: trends are emerging at an accelerated pace, but are we ready to take a critical look at our traditions?

Inevitable developments such as hyper personalisation have technology at their core, to meet the ever changing needs and preferences of guests and employees. Besides sustainability, inclusivity is key, allowing for recognition and individual attention; creating a work environment where all people are truly welcomed, valued and respected.

Simultaneously, we deliver service that is built upon tradition: check-in is at 3 PM, turndown service leaves a mint on your pillow and towels on the floor is a sign for housekeeping that you want them replaced.

Traditions and trends can be conflicting, but the reality is that we need them both. We need to find the balance between implementing trends, allowing us to redefine the hospitality landscape, and sticking to traditions, providing comfort and belonging.

To be ready for the future, we need to determine: Which traditions should be preserved and which new ideas should be incorporated to strengthen our industry? Is the hospitality industry ready to #breakthemould?

  • FHWien der WKW University of Applied Sciences for Management and Communication
  • AP University of Applied Sciences and Arts Antwerp
  • Erasmus Brussels University of Applied Sciences and Arts
  • Vives University Of Applied Sciences Bruges
  • University College of Northern Denmark (UCN)
  • University of Tartu Pärnu College
  • Laurea University of Applied Sciences
  • Haaga-Helia University of Applied Sciences
  • Hotelfachschule Hamburg
  • IU International University of Applied Sciences
  • Budapest Business School Faculty of Commerce, Catering and Tourism
  • Shannon College of Hotel Management, University of Galway
  • Technological University Dublin
  • Libera Università di Lingue e Comunicazione IULM
  • Escola de Hotelaria e Turismo do Porto e Escola de Hotelaria e Turismo de Lisboa
  • Centro Superior de Hostelería de Galicia
  • CETT-UB: Barcelona School of Tourism, Hospitality and Gastronomy
  • EHL Swiss School of Tourism and Hospitality (Passugg)
  • Hotel Institute Montreux
  • Glion Institute of Higher Education
  • HTMi Hotel and Tourism Management Institute Switzerland
  • Breda University of Applied Sciences
  • Tio University of Applied Sciences
  • Hotel Management School Maastricht
  • Hotel Management School NHLStenden
  • Saxion University of Applied Sciences
  • Manchester Metropolitan University
  • Sheffield Hallam University