EMCUP 2025

WELL-BEING

A business imperative

February 9 & 10 – 17th edition | Maastricht (NL)

Theme EMCup 2025

In today’s dynamic work environment, employee well-being is more than just a buzzword – It’s a game-changer for businesses. Companies are waking up to the fact that taking care of their team’s health and happiness isn’t just the right thing to do; it is a smart business move. Yet, the real revolution in employee well-being is just getting started… What groundbreaking changes lie ahead?

To truly understand well-being, it is essential to explore its various dimensions. Picture the vibrant hospitality industry, where every smile and detail contribute to customer satisfaction. In this environment, prioritizing employee well-being is crucial. When they feel valued and supported, they are better equipped to maintain exceptional guest experiences consistently. It is this delicate balance that turns good service into unforgettable moments. But how do we achieve this, and what do employees really need to thrive?

Hospitality businesses are rolling out initiatives to promote “work”-life balance, ensuring their team’s physical, mental, financial, and emotional well-being. But is this enough? Should companies also consider the well-being of their employees off the clock?

With success following these practical measures, a question arises among the team: What other strategies could further enhance the drive, resilience, and vitality of employees in the hospitality industry? Let’s explore the future of employee well-being together!

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EMCup 2025 PARTICIPATING SCHOOLS

🇦🇹 AUSTRIA
  • FHWien der WKW University of Applied Sciences for Management and Communication
🇧🇪 BELGIUM
  • VIVES University of Applied Sciences Bruges
  • Thomas More University of Applied Sciences
🇭🇷 CROATIA
  • Aspira University of Applied Sciences
🇪🇪 ESTONIA
  • University of Tartu Pärnu College
🇫🇮 FINLAND
  • Laurea University of Applied Sciences
  • Haaga-Helia University of Applied Sciences
🇩🇪 GERMANY
  • Hotelfachschule Hamburg
🇵🇹 PORTUGAL
  • Escola de Hotelaria e Turismo do Porto e Escola de Hotelaria e Turismo de Lisboa
🇸🇮 SLOVENIA
  • University of Primorska, Faculty of Tourism Studies Turistica
🇪🇸 SPAIN
  • Centro Superior de Hosteleriá de Galicia
  • CETT Barcelona School of Tourism, Hospitality & Gastronomy
  • Facultad de Turismo – Universidad de Málaga
🇨🇭 SWITZERLAND
  • Glion Institute of Higher Education
  • Swiss Hotel Management School
  • Hotel Institute Montreux
  • SHL Schweizerische Hotelfachschule Luzern
  • César Ritz College
  • EHL Swiss School of Tourism and Hospitality
  • Les Roches – Crans Montana Switzerland
🇳🇱 THE NETHERLANDS
  • Hotel Management School Leeuwarden
  • Hotel Management School Maastricht
  • Saxion University of Applied Sciences
  • Breda University of Applied Sciences
🇹🇷 TURKEY
  • Özyeğin University
🇬🇧 UNITED KINGDOM
  • Manchester Metropolitan University
  • University of Essex – Edge Hotel School
🇮🇪 IRELAND
  • Shannon College of Hotel Management
  • Technological University, Dublin